https://prezi.com/xgflyqz2t5hf/7-what-have-you-learnt/#
I am sorry for not putting this as a proper prezi or link, for some reason there is an error and it doesn't let me do that.
You just have to copy the link and paste it on the new opened tab. Thank You
Showing posts with label Evaluation. Show all posts
Showing posts with label Evaluation. Show all posts
Sunday, December 28, 2014
2. How does your media product represent different social groups?
My media product (music magazine) represents directly my target audience.
It represents young people between the age of 18 and 25, mostly having either part or full time jobs and studying at the same time.
My media product does not represent particular gender, however as I mentioned before, magazine is targeted more at females than males (in ratio 60%:40%)
The actual magazine obviously shows the main hobbies of the social group I am representing - loud electronic dance music, festivals, gigs, partying and etc, however because my T.A has at least part-time job and is over 18 shows that I am trying to represent young adults which already know what they are doing with their lives, not raving teenagers buying tickets to festivals from their parents pockets. This is the biggest difference between my magazine and other existent magazine which are this particular type.
The social group that is being represented through my product are knowledgeable people with goals in their lives and with very big union hobby - the same music. This brings us to the name of my magazine (EDM united) which also represents this social group.
My main goal is to show that people who listen to this type of music are united by it, there are all different types of people, different personalities and maybe couple of different hobbies but mainly the same background and goals.
I am not representing particular ethnicity, magazine targeted to every ethnicity which allows the product to be sold in different countries, different cultures and in general - wider population.
It represents young people between the age of 18 and 25, mostly having either part or full time jobs and studying at the same time.
My media product does not represent particular gender, however as I mentioned before, magazine is targeted more at females than males (in ratio 60%:40%)
The actual magazine obviously shows the main hobbies of the social group I am representing - loud electronic dance music, festivals, gigs, partying and etc, however because my T.A has at least part-time job and is over 18 shows that I am trying to represent young adults which already know what they are doing with their lives, not raving teenagers buying tickets to festivals from their parents pockets. This is the biggest difference between my magazine and other existent magazine which are this particular type.
The social group that is being represented through my product are knowledgeable people with goals in their lives and with very big union hobby - the same music. This brings us to the name of my magazine (EDM united) which also represents this social group.
My main goal is to show that people who listen to this type of music are united by it, there are all different types of people, different personalities and maybe couple of different hobbies but mainly the same background and goals.
I am not representing particular ethnicity, magazine targeted to every ethnicity which allows the product to be sold in different countries, different cultures and in general - wider population.
Saturday, December 27, 2014
6. What have you learnt about technologies from the process of constructing this product?
Through the whole course of constructing magazines I have used Blogger, Photoshop, inDesign, PowerPoint, YouTube, SlideShare, Prezi and etc.
Blogger I have used it before so it was easier for me, I found it easy to use, learnt more things about layout by finding it myself. It is an easy way to express yourself because it is easy to use, to publish almost any format of your chosen work as it works well with other programs or technologies.
Photoshop CS6. I have never used it before and found it very hard to start using, was not trained enough to understand what I am doing, and that's why was so behind with all my work. Also thought it was not fair because have to be bought necessarily as asked to work a lot of time after college whereas cannot do it. Time consuming because hard to find how to do easy thing, so in the end to edit small bits I have used picmonkey.com rather than Photoshop. In PS working with big files which means bigger possibility of the whole system to crash and you lose your work very easily.
InDesign CS6. I think it's really similar to Microsoft Word so found it easy to use, easy to find everything and to express yourself. Did not have major big problems with this program.
Other small websites used to publish my work virtually wasn't hard to use either.
I would rather do all this work myself, not on computer as I find it easier to make different, to make something unique and unknown but it is just my opinion. The main thing when the system crashes you lose everything and have to start from the beginning whereas doing it by hand means you are responsible yourself for what you did and how you will develop your work.
Blogger I have used it before so it was easier for me, I found it easy to use, learnt more things about layout by finding it myself. It is an easy way to express yourself because it is easy to use, to publish almost any format of your chosen work as it works well with other programs or technologies.
Photoshop CS6. I have never used it before and found it very hard to start using, was not trained enough to understand what I am doing, and that's why was so behind with all my work. Also thought it was not fair because have to be bought necessarily as asked to work a lot of time after college whereas cannot do it. Time consuming because hard to find how to do easy thing, so in the end to edit small bits I have used picmonkey.com rather than Photoshop. In PS working with big files which means bigger possibility of the whole system to crash and you lose your work very easily.
InDesign CS6. I think it's really similar to Microsoft Word so found it easy to use, easy to find everything and to express yourself. Did not have major big problems with this program.
Other small websites used to publish my work virtually wasn't hard to use either.
I would rather do all this work myself, not on computer as I find it easier to make different, to make something unique and unknown but it is just my opinion. The main thing when the system crashes you lose everything and have to start from the beginning whereas doing it by hand means you are responsible yourself for what you did and how you will develop your work.
Question 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
Every single media product has it's own specific targeted audience which reads the product through certain conventions or stereotypes of media product.
My music magazine is based on electronic dance music which originally is strongly related (moreover stereotyped) with loud music, partying, alcohol, night clubs, bars and young people (but over 18 years old). I did not try to challenge these conventions, I tried to follow them so my media product would be easier recognized by specific target audience and would be popular.
My magazine called 'EDM United' shows these specific conventions through the front cover's background colour being black to begin with. Main character wearing dark shirt which nearly blends in the background letting the main focus be on the actual artist's face and pose. My magazine is about the artist itself, not about the background, location or others which is one of my unique selling points. Darkness connotes about young adults, partying, festivals and etc which means it meets the goals to represent my target audience very well.
I have chosen the model with strong masculine facial features that females admire (sticking out cheek bones, lips line, dark deep eyes) which means females would want to be WITH him, while males would like to BE him. Attracting both gender just in range 60% to 40% (females to males). The actual pose of model lets T.A see more of the athletic body which means T.A is more likely to stop and have a closer look - bigger possibility of selling it. The serious face and direct gaze also connotes about the genre and give bigger possibility to attract the audience. The front cover model always serious, mysterious, has sexy appeal and might not even have anything in the picture related with music (Mixmag 'Tiga' article - September/October 2014 issue) but I did not wanted to risk to put the model without any related props, as it is a new magazine, not established and T.A do not trust the brand yet, so I put the headphones on the shoulders of my model, as this is the strongest possible connotation of electronic dance music.
My magazine has less cover lines than most of the magazine, this is the place where I wanted to challenge conventions by showing that the artist is the main focus and he sells it.
All my choices are based on my previous research in already existent electronic dance music magazines.
My music magazine is based on electronic dance music which originally is strongly related (moreover stereotyped) with loud music, partying, alcohol, night clubs, bars and young people (but over 18 years old). I did not try to challenge these conventions, I tried to follow them so my media product would be easier recognized by specific target audience and would be popular.
My magazine called 'EDM United' shows these specific conventions through the front cover's background colour being black to begin with. Main character wearing dark shirt which nearly blends in the background letting the main focus be on the actual artist's face and pose. My magazine is about the artist itself, not about the background, location or others which is one of my unique selling points. Darkness connotes about young adults, partying, festivals and etc which means it meets the goals to represent my target audience very well.
I have chosen the model with strong masculine facial features that females admire (sticking out cheek bones, lips line, dark deep eyes) which means females would want to be WITH him, while males would like to BE him. Attracting both gender just in range 60% to 40% (females to males). The actual pose of model lets T.A see more of the athletic body which means T.A is more likely to stop and have a closer look - bigger possibility of selling it. The serious face and direct gaze also connotes about the genre and give bigger possibility to attract the audience. The front cover model always serious, mysterious, has sexy appeal and might not even have anything in the picture related with music (Mixmag 'Tiga' article - September/October 2014 issue) but I did not wanted to risk to put the model without any related props, as it is a new magazine, not established and T.A do not trust the brand yet, so I put the headphones on the shoulders of my model, as this is the strongest possible connotation of electronic dance music.
My magazine has less cover lines than most of the magazine, this is the place where I wanted to challenge conventions by showing that the artist is the main focus and he sells it.
All my choices are based on my previous research in already existent electronic dance music magazines.
Wednesday, December 3, 2014
Tuesday, November 25, 2014
Wednesday, September 10, 2014
What is a magazine?..
The first thing that comes to my mind is pieces of paper which provides some kind of information depending on what type of target audience it has to represent.
In media terms a magazine is a media text, media product that gives us certain type of information depending on genre, niche market (specific type of people that the product is targeted to), but then the other question which needs to be answered - how do we know what type of genre is certain magazine, what type of audience it is linked to?#
Every media product has its own codes and conventions. Conventions is what the target audience expect to see or hear of that particular type of media text. Mostly every type, or genre magazine has its own ways of representing what is in the magazine. Also genre conventions easily tells us a lot about target audience, even if you (personally) do not belong to it. People stereotype certain things and this lets us understand target audience. Also the magazine itself has some of other media types inside of it, like advertisements, might also have small parts of diaries, stories (interviews) or social media (posts from 'Facebook' included in a paper magazine, to make it more and more modern and to make a target audience much wider. Some people might not like to read a magazine in paper but they would love to read it online. Or maybe some of them likes reading just short stories and they could do it on 'Facebook'.)
For example a magazine with bright colours, mostly pink, light blue and white connotes about female audience. The main image shows the age group of the magazine target audience. Mostly women who read this magazine wants to look like the main image model. Young women from the age of 18 to about 35.
I have chosen German 'Cosmopolitan' which means I cannot understand the language but media lets me 'read' it from the front cover.
Model is looking straight into a camera, which is called direct address in media terms.
The magazine front cover is not overloaded with lots of sell lines or sub stories. It does not have a skyline, any puffs.
It is quite minimized, but it has the main things like masthead, main image which is not the mid-shot (which connotes us about a genre of magazine, as long as it is a fashion magazine, front cover is already selling clothes, make-up, hairstyle)
Names of sub stories are written in a bigger font to attract attention, also using just one word means it is a very strong word which will catch our target audience eyes straight away.
Also every magazine has its own USP (unique selling point), usually for fashion magazines it is a model which is used on the main image. This image is the most important thing in magazine, it sells the magazine.
BUT
A magazine not necessarily means a paper magazine. Media goes bigger and bigger every day, now we also have internet magazines. An opportunity to read the magazine online as much as offline just makes the niche market a bit bigger.
A magazine not necessarily means a paper magazine. Media goes bigger and bigger every day, now we also have internet magazines. An opportunity to read the magazine online as much as offline just makes the niche market a bit bigger.
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