My media product (music magazine) represents directly my target audience.
It represents young people between the age of 18 and 25, mostly having either part or full time jobs and studying at the same time.
My media product does not represent particular gender, however as I mentioned before, magazine is targeted more at females than males (in ratio 60%:40%)
The actual magazine obviously shows the main hobbies of the social group I am representing - loud electronic dance music, festivals, gigs, partying and etc, however because my T.A has at least part-time job and is over 18 shows that I am trying to represent young adults which already know what they are doing with their lives, not raving teenagers buying tickets to festivals from their parents pockets. This is the biggest difference between my magazine and other existent magazine which are this particular type.
The social group that is being represented through my product are knowledgeable people with goals in their lives and with very big union hobby - the same music. This brings us to the name of my magazine (EDM united) which also represents this social group.
My main goal is to show that people who listen to this type of music are united by it, there are all different types of people, different personalities and maybe couple of different hobbies but mainly the same background and goals.
I am not representing particular ethnicity, magazine targeted to every ethnicity which allows the product to be sold in different countries, different cultures and in general - wider population.
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