My music magazine's genre is electronic dance music, which is why my magazine is named 'EDM United'.
'United' connotes about people who love the same type of music uniting into one big group. As music makes strangers into friends especially at such events like festivals where lots of strangers enjoy the same type of music.
'United' also connotes about lots of different people where is no discrimination, all different people are friends because music unites all of them into one big group of friends.
I have chosen certain colours of background (the colour of background is original, image is not cropped out, as it looks more real in this way). Dark background reminds about clubs, nights at festivals as young people always say 'best things happen at night'. My model had headphones on his shoulders which is the best connotation that my magazine is about music and most likely he is a DJ. All the colours go well together.
It is hard to find a magazine that would use dark blue on the front cover or in the magazine, which means it is one of my USP's as well. It catches attention and connotes about maturity. (As I mentioned lots of times, my T.A. is around the age of 18 and 25, average is 21.5 years old)
Because the whole magazine is quite dark, the main thing that I tried to outline is my model which shows masculinity, attractiveness especially that small cheeky smile on his face. Direct gaze means that every single female (applicable more for females than males) will stop for a second and look at him as if he is looking JUST at her (or him). This will make my T.A. more attracted to my magazine, they will feel as if they are 'closer' to my main character. (like knowing him personally).
I have used cover lines that mostly just people who are interested into electronic dance music would understand and this would drag their attention to it (based on T.A research).
Magazine style looks more informal, 'friendly' type. My T.A would not feel the massive gap between the T.A and the magazine model.
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