Press Release

The goal of the magazine is to wider the audience and to bring them to the next level, to give the all the needed information and much more, to meet their expectations and to level up their 'vals'. Even though the magazine is aiming to achieve the audience which loves electronic dance music, there will be some articles applying to another audience as well. With exclusive interviews and features from both international and local icons crossing the spectrum of music, newest gigs and festivals, interviews, newest album releases, photo shots, fashion and much more this publication would bring readers closer to their 'role models' or the ones they adore. 

The magazine is oriented to the audience between ages 19 and 22, but this does not mean that other people will not find it interested. Readers will experience some in-depth interviews with the most well known world's Dj's who never gives interviews, such as Deadmau5 or Dimitri Vegas&Like Mike. There will be some tips how to get the software that the best of the best are using and how to become that successful. Offering readers the straight shot from listening to music and making it at home, just for themselves - to actually becoming so successful and changing their lifestyle to the ones they always wanted to be! 

One of the USP(unique selling points) is that it will include interview with a DJ which have not given one in a few years. Also the actual look of the magazine will be much different. Use of colour will make the reader confused (is it a fashion or music magazine??). The front cover will connote about the genre of the magazine from far away.

The magazine will be distributed by 'Development Hell Ltd' company which already distributes 'MixMag' magazine which was found 31 years ago by Nick Decosemo.
The company is based in London.

The magazine will be monthly sold, the price from £3 to £4 ( as my research shown, my t.a. thinks this is a fair price for a music magazine and they are most likely to pay this ).

However the first release (first 1,000 copies) will be given free at places like music stores, couple of fashion stores where my T.A are most likely to be shopping like Pull&Bear, Hollister, Zara. Also small cafes and hairdresser salons. 

The tone of the magazine will be more informal, to actually attract my T.A. This will be a subliminal thing as the people that I am aiming the magazine to, are so into that kind of language (friends, media) that they will not notice that, but it will make them feel as if the magazine is special for them. The text will be most likely written with serifs, as my T.A expects to see them on the music magazine (masthead, cover lines).

My EDM magazine also will host various events through the yea, will offer competitions and free gifts (such as CD's etc.) which will help to make sure that my T.A is wide enough to make profit as it if a new magazine, unknown brand and people still do not trust this magazine.